How much does a landing page cost in 2026?
A landing page costs anywhere from about $29 a month on a builder to several thousand dollars from an agency. The real cost depends on who builds it, whether you pay once or every month, and what has to be connected (forms, CRM, tracking). Here are the published numbers, checked on 29 October 2026.
Updated · By Monish Kumar, founder of SprintWebs
The three ways to get a landing page
- Build it yourself on a landing page builder, paying a monthly subscription.
- Hire a freelancer or agency, paying per project (and sometimes a retainer).
- Order a custom-coded page at a fixed price and own the code outright.
Builder subscriptions (published prices)
Prices from each company's official pricing page, checked 29 October 2026, in USD per month.
| Builder | Entry plan | Mid plan | Higher plan | Billed annually |
|---|---|---|---|---|
| Unbounce | Starter $29 (5 pages, 500 visitors) | Build $99 | Experiment $149, Optimize $249 | About 25% less |
| Leadpages | Pro $29 (25 pages) | Business $49 | Grow $99, Optimize $199 | About 20% less |
| Instapage | Create $99 (15,000 visitors) | Optimize $199 | Convert: custom | About 20% less |
Sources: Unbounce pricing, Leadpages pricing, Instapage plans.
Over 12 months that is roughly $348 a year on Leadpages Pro, $888 to $1,188 on Unbounce Build and $948 to $1,188 on Instapage Create, before anyone's time. You still design, write, connect and test the page yourself, but you can edit it any time and run A/B tests.
Custom-coded pages at a fixed price
A custom-coded page is designed and built for your campaign, and you own the code, so there is no monthly fee for the page itself (you host it on your own domain). SprintWebs prices, for one page with lead form, Google Sheets or CRM, Meta Pixel and UTM tracking tested:
| Delivery | INR | USD | GBP | EUR | AED | CAD | AUD | SGD |
|---|---|---|---|---|---|---|---|---|
| Standard, 24 hours | ₹2,749 | $34 | £27 | €31 | AED 126 | CA$48 | A$53 | SGD 46 |
| Priority, 12 hours | ₹4,124 | $52 | £41 | €47 | AED 189 | CA$72 | A$80 | SGD 69 |
| Express, 5 hours | ₹6,599 | $82 | £65 | €76 | AED 302 | CA$115 | A$127 | SGD 110 |
| Rush, 2 hours | ₹10,999 | $137 | £108 | €126 | AED 504 | CA$192 | A$212 | SGD 183 |
Prices are charged in your local currency at checkout. Add-ons such as CRM integration, conversion copywriting or the Meta Conversions API are priced separately and shown before you pay.
What drives the cost up
- Copywriting. Writing the offer and page copy from scratch takes longer than building from your own.
- Integrations. A CRM, OTP verification or WhatsApp alerts add setup and testing time.
- Design depth. Custom illustrations, video and animation cost more than a clean, fast layout.
- Revisions and testing. Several stakeholders and rounds of feedback add time.
- Speed. Same-day delivery costs more than a few days.
Hidden costs to budget for
- Hosting and a domain (often free or a few dollars a month for a static page).
- Paid tools: CRM seats, SMS credits, WhatsApp Business API messages.
- Builders: higher plans once traffic grows past a plan's visitor limit.
- Your own time to brief, review and connect tracking.
Which option is cheapest for you?
If you launch many pages and want to edit and A/B test them yourself, a builder subscription is good value. If you need a few high-quality pages per campaign, with tracking set up and no monthly fee, a fixed-price custom page usually costs less over a year. Agencies often mix both: builders for quick tests, custom pages for their best campaigns.
Frequently asked questions
What is the cheapest way to get a landing page?
Building it yourself on an entry builder plan (from $29 a month on Unbounce Starter or Leadpages Pro) or ordering a fixed-price custom page (from $34, £27 or ₹2,749 at SprintWebs) with no monthly fee.
Is a landing page a one-time cost?
A custom-coded page is a one-time cost plus your hosting. Builder pages are a monthly subscription for as long as the page is live.
How much do agencies charge for a landing page?
Agency prices vary widely by country and scope, from a few hundred to several thousand dollars per page, often with separate fees for copy, design and tracking. Ask for a fixed quote that lists every deliverable.
Do I also pay for hosting?
Yes, for a custom page you host it on your own domain. A static landing page can be hosted free or for a few dollars a month on services like Netlify, Vercel or your existing web host.